Get your idea in front of people who'll join.
The biggest reach right now is our weekly newsletter — 10,000+ founders, indie hackers, and product builders who actively want to see what's launching. On-site traffic is growing. Pricing reflects that, honestly.
Waitly is brand new. The on-site discover feed is small but growing every week — and because we're not pretending otherwise, on-site placements are priced as launch boosts, not ad buys. Our 10k-subscriber newsletter is the proven channel today, so that's where the strongest tier lives. Lock in early-adopter pricing while the audience is small.
Newsletter — proven channel (10k subscribers)
Newsletter Spotlight
Top feature in the weekly Waitly digest. Logo, two-line pitch, CTA — straight to a waitlist that's already a click away from joining.
- Sent to 10k+ engaged founders & builders
- Top-of-email feature, dedicated block
- Logo, tagline, CTA button
- Performance recap after the send
Newsletter Mention
Single-line mention in the weekly digest's "Also launching" section. Cheapest way to get on the proven channel.
- 1 line + link in weekly digest
- Same 10k subscribers
- Great as a first try
On-site placements — early-adopter pricing
Homepage Spotlight
#1 row on the homepage discover feed. Spotlight card, full-width, your logo and tagline — tied to whatever traffic the site is doing this week.
- Pinned to top of homepage feed
- Promoted badge for trust
- Full week placement
Featured Row
One of two cards in the Featured row, right under Spotlight. Cheap experimental slot.
- Featured row on homepage
- Promoted badge
- Stackable with newsletter tiers
Boosted Launch
Pushes your new launch to the top of New Launches for 48 hours. Friction-free first try.
- Top of New Launches for 48h
- Best for fresh posts
- No long commitment
Bundle
Founding Sponsor Bundle
Best value bundle. Newsletter Spotlight + Homepage Spotlight + a Boost — locked at early-adopter pricing for as long as you stay subscribed.
- 1× Newsletter Spotlight / month
- 4 weeks of Homepage Spotlight
- 2× Boosted Launches
- Locked-in pricing for early sponsors
Why promote on Waitly?
Most ad networks send you tire-kickers. Waitly's audience is here for one thing — to find new products and join waitlists. Every promoted slot is clearly labeled "Promoted" so the feed stays trustworthy and your brand stays clean.